|
|
Barack Obama and Middle East
Černý, Ondřej ; Anděl, Petr (advisor) ; Raška, Francis (referee)
The thesis named Barack Obama and Middle East analyzes American foreign policy to-wards the countries of the Middle East region - Iraq, Iran and Israel. After two con-secutive terms of George W. Bush, new policies of the Obama administration are de-fined with the Middle East still in its centre. This paper answers three basic questions: What is Obama's desirable Middle East policy? In what aspects it is different from the steps of his predecessor? To what extent are the pre-election promises fulfilled? The commitments are defined from Obama's speeches and articles made during the peri-od of his candidacy and also from the recommendations of his advisors. The differen-ces between this planned foreign policy and the steps of George Bush are recapitula-ted in the next part. The third part explores the fulfilment of Obama's promises.
|
|
|
Barack Obama and Middle East
Černý, Ondřej ; Anděl, Petr (advisor) ; Raška, Francis (referee)
The thesis named Barack Obama and Middle East analyzes American foreign policy to-wards the countries of the Middle East region - Iraq, Iran and Israel. After two con-secutive terms of George W. Bush, new policies of the Obama administration are de-fined with the Middle East still in its centre. This paper answers three basic questions: What is Obama's desirable Middle East policy? In what aspects it is different from the steps of his predecessor? To what extent are the pre-election promises fulfilled? The commitments are defined from Obama's speeches and articles made during the peri-od of his candidacy and also from the recommendations of his advisors. The differen-ces between this planned foreign policy and the steps of George Bush are recapitula-ted in the next part. The third part explores the fulfilment of Obama's promises.
|
|
|
Marketing strategy of a new online product Promise-Book
Strapatá, Barbora ; Koudelka, Jan (advisor) ; Pražská, Terézia (referee)
The master thesis addresses the topic of human ability to keep a promise, resolution and deals with this issue in the context of social networks and internet in the form of online platform called Promise-Book. In particular, the thesis contains data and research materials which could be used as references for the product's marketing strategy. The materials include: market analysis based on a questionnaire research as well as a research based on secondary data acquired from public statistics and studies provided by different internet websites, which are summarized in a SWOT analysis. The thesis also shows different options on internet advertisement and marketing strategies and determines the most suitable one for Promise-Book platform. The marketing strategy is performed in a standard way: Segmentation-Targeting-Positioning, Marketing Mix, Budget and Action Plan, Monitoring and evaluation.
|
|
|
An economic analysis of selected pre-election promises of 2006 and their impact on public spending
Zámorský, Tomáš ; Písař, Pavel (advisor) ; Ryvolová, Ivana (referee)
My thesis consernes with election promises analysis, which are part of every pre-election campaign. The aim is to verify the fact, that many of these promises is not, because of financial reasons, possible to realize. I focus on two known political parties: ODS and ČSSD. I make a comparision between real and hypothetic postures of state budgets, which will come, if the surveyed promises will come valid. Through this analysis I try to verify the political business cycle theory, that speaks about inadequate government expenditures in the election time and their impact on next years. The main idea of my thesis should be, that politics becomes nowadays a business, when politicians "buys" votes, to get to their prospective professions. No less important idea is, that nationals should not trust visible and grand gestures. They should follow their own intellect and see even that, what is not so visible.
|
guest ::
